Author: Angel Mora

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Everything you need to know about how to implement news monitoring strategies in 2020

To be successful in your business or venture, you have to cover all of the offer’s bases. That includes analyzing the impact of your brand or image, the strategies of the competition as well as the requirements of the public – reflected in the media. For this reason today I will tell you everything you

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Is conventional news analysis still relevant to marketing strategies these days?

Every brand marketing campaign is based on previous research and information gathering about its target population. Additionally, the state of the industry, recent events, as well as the economic environment, must be taken into account. All these and more data come together in the media, through which users find out about important offers via press

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Short Guide to Optimize Your News Monitoring Strategy

The basic principles of Public Relations states that, above the commercial department (exchange of supply and demand), every venture develops within a social environment. Therefore, from the exact moment in which you decide to launch that product or service, you are building a market reputation. Whether it is good (selling and making a profit) or

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The 5 Stages of business loss and how to revive your venture through news analysis

Many emerging entrepreneurs struggle to get a position in today’s voracious and competitive marketplace. That’s why this time I wanted to share my story through a reinterpretation of the 5 stages of loss that helped me solidify my business. Stage 1 – Denial: “Look beyond what you see” This premise taken from a children’s movie